Champagne house Nicolas Feuillatte relies on eclectic artist Mika to launch a bridge to young consumers and “defy gravity” with a festive, poetic and colorful style.
Colorful and artistic, in two words Defying Gravity. Ecco la nuova collaborazione della casa di Champagne Nicolas Feuillatte. Leader in Francia, terza nel mondo, la Maison vede in Mika the ideal partner to communicate, even to new and different audiences, his Champagne recognizing precisely in him shared values.
Mika, in addition to the eclectic artist we know, is also a talented designer. In questa limited edition, lo Champagne Réserve Exclusive Brut, veste una nuova etichetta dove assistiamo al libero sfogo della creatività irriverente e colorata di Mika unite all’eleganza contemporanea della maison.
Réserve Exclusive Brut needs no introduction; for laymen like me it is simply “the blue label.” That in fact is enough to identify the Maison’s most beloved and popular Champagne.
From the classic 40% Meunier, 40% Pinot Noir and 20% Chardonnay blend, minimum 36 months, use of five-year reserve wine for each variety, brut dosage and amazing drinking ability. The embodiment of Champagne terroir, the word of chef de cave Guillaume Roffiaen. Perfetto da solo, facilmente abbinabile a tavola. What else? Just a special dressing like this could have added something to a product that was almost perfect in its size.
La Maison Nicolas Feuillatte
Relatively young in the landscape of Champagne and its 100-year history. Born in 1976, Champagne Nicolas Feuillatte actually quickly climbed to the top, representing today, as mentioned above, the number one in France and the third in the world with the management of 2100 hectares, between estates and conferters, and 10 million bottles marketed. You read that right, mind-boggling numbers, the Maison in fact represents about 10 percent of Champagne. Thousands of heads to agree every year, ready for change.
Strong in the values of community and sharing, driven by vibrant and playful spirit, has found a perfect ally in Mika. The images depicted on the label are the work of the artist who wants to bring the consumer into his world.
“I wanted to tell a story that would arouse curiosity. I wanted it to attract and play with my world, with colors and with the energy that comes from a Champagne that opposes gravity. We wanted the result to be festive, poetic and colorful. ” These are the artist’s statements.
But what does the Maison expect from this collaboration?
It certainly cannot be just about image. In fact, it is not, in addition to An unusual and renewed image, but only evidently for a limited run of labels, the intended message goes far beyond form and appearances. In a historical moment charged with questions about the future and where agribusiness is constantly being rethought and questioned because consumption has changed and, as far as wine is concerned, the perception of alcohol is challenged, there is a strong desire to communicate to new consumers. Fasting on wine, unaware that once spumante (to put it in the Italian way) only accompanied panettone, children of virgin generations for whom anything can be written, they are the ones who want to get involved and Accompany toward a conscious consumption of Champagne, including by the glass and as accessible as possible.
Defying gravity can mean many things. Challenging prejudice, social conventions, hierarchies and that dustiness that we carry with us from the past and which, perhaps, it’s about time we shrugged off. But is there really all that in a bottle of wine? More than that, perhaps there is even more.
I look forward to finding out what lies ahead over the next two years of collaboration and what Mika and Nicolas Feuillatte have in store for us.
For those interested.
The limited edition Champagne Réserve Brut Exclusive Nicolas Feuillatte, for Mika, €55 per 75 cl bottle customized and with its own packaging is available in Italy exclusively at La Rinascente in Milan (Piazza del Duomo, Italy) in preview as early as October 22, then in Northern Italy at the end of the year.
Watch the video created for the occasion:
TO READ THE WINE DESCRIPTIONS, WITH SCORE AND AVERAGE SHELF PRICE, CLICK ON THE TABS BELOW.
TASTINGS
