The wine division is divided into two new segments: Cantine Caviro and Tenute Caviro. The premium hub is strengthened with the appointment of Giovanni Lai, who adds Leonardo da Vinci to Cesari’s leadership.
New strategy for Caviro, Italy’s largest winery, which is reorganizing its wine division by evolving it into two assets. The goal is to enhance each individual production reality. On the one hand, we find Cantine Caviro. That is, all the brands that are the highest expression of the winemaking members, from North to South. Starting with Tavernello-a complete synthesis of Caviro’s supply chain-to territorial specificities such as Feudo Apuliano, Vigneti Romio or Fatascià.
The birth of Tenute Caviro, the premium hub
On the other, it opens the new chapter of Tenute Caviro, which, as of today, outlines the Chianti and Valpolicella territories where the Group boasts proprietary estates. Leonardo Da Vinci Spa and Cesari Spa, from which they produce wines that are strongly linked to the territory and of value such as Chianti and Amarone. The helm of Tenute Caviro is Giovanni Lai, formerly at the helm of Cesari, who also assumes the position of General Manager of Leonardo Da Vinci. Known for producing wines that span a wide range of appellations such as Chianti. Thus becoming the point of reference for the division, with a mission to converge the two companies into a single hub. The project sees its commercial strength in domestic distribution through the company owned by Dalle Vigne and the unified export sales network under the leadership of Luisa Bortolotto, Foreign Sales Director.
Giampaolo Bassetti, general manager of Caviro Group, has the floor.
“This new set-up is aimed at strengthening the synergy between the various companies of the Group and the people who work there by giving a strong and distinctive identity to the two souls of Caviro,” explains Giampaolo Bassetti, General Manager of Caviro Group.“On the one hand, Cantine Caviro, which will continue on its path of consolidation, and on the other, the new Estates Division. The further step to integrate the commercial proposition worldwide, in which we have been investing for years, and the decision to entrust Giovanni Lai with the strategic management of this new asset goes precisely in this direction.”
“I welcomed with great enthusiasm the Group’s desire to place me at the helm of Tenute Caviro with the aim of enhancing the realities rooted in Italy’s most vocated wine-growing areas, enhancing them also through the targeted offer of hospitality. In addition to our presence today in Veneto and Tuscany, we also look with interest at other territories where our members produce. To strengthen and evolve to the maximum the quality that each individual area can express.” Giovanni Lai, general manager of Cesari and Leonardo Da Vinci, comments.
Caviro Group
CAVIRO(www.caviro.com) is the largest winery in Italy and an international Best Practice of circular economy. Founded in 1966, it is anagricultural cooperative consisting of 28 members (including 26 social wineries). More than 11,000 winemakers located in 7 regions of Italy, covering 37,500 hectares of vineyard area. Grape production in the last year exceeded 600,000 tons (about 8.5 percent of Italian grapes), with total sales of 175 million liters of wine. It exports to 87 countries worldwide a full range of Italian wines, from daily to premium-from Tavernello, Botte Buona, through Vigneti Romio to Leonardo Da Vinci and Cesari. With its subsidiary Caviro Extra, the Group stands out nationally and internationally for being the forerunner of a unique and comprehensive circular economy model “From Vineyard to Vineyard. A virtuous circle of valorization of winemaking waste that is processed and transformed into noble products, bioenergy and natural fertilizers.
