Sustainability managers from leading fashion brands were guests in Franciacorta for a busy day of activities between visits to some of the wineries to learn more about the Franciacorta method and at the Consortium’s headquarters where environmental, social, cultural and economic sustainability was discussed.
During the day on Thursday, May 11, managersof sustainability of the most important fashion brands were hosted at the headquarters of the Franciacorta Consortium. President Silvano Brescianini welcomed all those present in the early afternoon, after spending the morning visiting some member companies.Camera Nazionale della ModaItaliana and Consorzio Franciacorta, which have already been collaborating for a long time to tell and promote Italian style, wrote together another important chapter by creating a joint discussion table on sustainability issues, on which both have been working in a structured way for more than ten years.
The objective of this project is to share what has been done, what is being done, and what will be done by both parties in terms of research, drafting guidelines and manifestos on sustainability, and to systematize in order to put the skills acquired and the results achieved at the service of others. The sustainability managers of the most important fashion brands, who have been working together for ten years thanks to the table created by the National Chamber for Italian Fashion, were guests in Franciacorta for an intense day of activities between visits to some wineries to learn more about the Franciacorta method and working tables, at the Consortium headquarters where they discussed environmental, social, cultural and economic sustainability,but also ecosystems and zoonoses thanks to the contribution of some members of the WWF scientific committee.
“Franciacorta and Camera Nazionale della Moda Italiana have been sharing values and goals for years, realities like ours are important to work as a system and look together in the same direction, to share and find common solutions that lead to a competitive advantage that benefits the whole sector, always respecting people and the environment,” says Silvano Brescianini, president of Consorzio Franciacorta. “I thank the technicians who wanted to share their experience and strategies aimed at sustainability.” The day was attended by Corporate Social Responsibility Managers and Sustainability Managers from several Italian brands and groupsand major players in the sustainable fashion sector,such as Bottega Veneta, Diesel, Ferragamo, Max Mara Group, Moncler, OTB, Prada, Quantis, Staff International, Valentino, Versace and the Ermenegildo Zegna Group, representatives from Camera della Moda and Consorzio Franciacorta, researchers from the Istituto zooprofilattico sperimentale delle Venezie and professors from the Universities of Milan, Bolognaand Brescia.
Camera Nazionale della Moda Italiana (CNMI) is a nonprofit association founded in 1958 to represent, promote and support the values and development of Italian fashion in Italy and around the world. Today the association represents about 220 Italian brands. CNMI members include some of the biggest names in Italian fashion, such as Armani, Bottega Veneta, Dolce & Gabbana, Emilio Pucci, Etro, Fendi, Ferragamo, Gucci, Max Mara, Missoni, Moncler, OTB, Prada, Roberto Cavalli, Trussardi, Valentino, Versace and ZEGNA. Members of la Camera Nazionale della Moda Italiana enjoy many services, as well as being able to participate in all of the Association’s events and activities. CNMI’s mission is to support the entire Italian fashion industry in the world by maintaining institutional relationships and communicating our values and activities. One of the most important among our many initiatives is the organization of Milan Fashion Week. CNMI’s operational strategy and development are based on the following four pillars: Sustainability, Training and Young Designers, Digitization and Internationalization.
The Franciacorta Consortium is the body that guarantees and monitors compliance with the production regulations for Franciacorta, the first Italian wine produced exclusively by the method of re-fermentation in the bottle to be awarded the Denominazione di Origine Controllata e Garantita in 1995. The Consortium’s work is divided into several activities: from the protection of the brand and the territory, to the valorization of the product through continuous work on the regulations and production rules; from consumer information to the promotion of Franciacorta as an expression of a territory, a wine and a production method. Founded on March 5, 1990, it is based in Erb usco, in the heart of Franciacorta. The consortium is chaired by Silvano Brescianini and has 122 wineries.
