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Asti and Monferrato: ’24 successes and ’25 ambitions.

Asti e Monferrato: successi '24 e ambizioni '25

Growth of Barbera d’Asti Superiore and new initiatives to make the Barbera grape variety capable of winning over a wider audience.

The Consorzio Barbera d’Asti e Vini del Monferrato ends 2024 with outstanding results, consolidating the position of its 14 appellations in national and international markets thanks to targeted strategies and innovative projects.

Excellent performance for Barbera d’Asti Superiore Docg.

Among the most significant achievements, the performance of Barbera d’Asti Superiore stands out, with an increase of more than 200 thousand bottles produced compared to the previous year. This result highlights the appellation’s versatility, capable of winning over an increasingly diverse audience , from consumers who appreciate accessible and convivial wines to those seeking a more intense and structured experience. Equal enthusiasm finds strength in the territory’s main appellations, among which stand out the excellent results for Monferrato Nebbiolo, which grew by 11% reaching over 500 thousand bottles. The figure confirms Monferrato’s ability to enhance this grape variety, making it increasingly competitive in the Piedmontese panorama and beyond.

Piedmont regional appellation Doc is also doing well.

On the broader appellations front, Piedmont DOC, with a 3 percent increase, is approaching 1 million more bottles than the previous year. In particular, Piemonte Barbera maintains a solid position with over 16 million bottles (+0.4%), while Piemonte Barbera Passito marks a surprising +19.36%, surpassing 1 million 100 thousand bottles. Also noteworthy is the success of the double varietal, a true innovation of the production specification, Piemonte Barbera-Nebbiolo, which records an exceptional +359% and exceeds 500 thousand bottles. On the white wine front, Piedmont Chardonnay set an all-time record, with a 7.6 percent increase and 2 million 174 thousand bottles produced, confirming its growing appeal among consumers. The Ruchè di Castagnole Monferrato remains stable above 1 million bottles (+1.6 percent), while Terre Alfieri, though still with limited numbers, is growing by 8 percent, a promising sign for the future.

Success of 2024 initiatives

These results reflect the success of the initiatives carried out in 2024, such as the first edition of the Barbera D’Asti Wine Festival, which celebrated the heart of Barbera with an innovative and engaging format. International events such as the Barbera d’Asti Fish Festival in Oslo and Monferrato Identity in the Netherlands and Belgium strengthened the presence of the Consortium’s wines in foreign markets, while the consolidation of the presence in the United States and Canada gave further impetus to exports.

Projects 2025

The year 2025 will see the Consortium of Barbera d’Asti and Wines of Monferrato increasingly involved in ‘ activities to promote the territory and its appellations through a series of events aimed at consolidating the image of Barbera d’Asti as an accessible, young wine with multiple opportunities for consumption. Events such as the Barbera D’Asti Wine Festival, participation in trade fairs such as Vinitaly, in Verona from April 6 to 9, and numerous other initiatives, will be unique opportunities to learn more about these extraordinary wines. A stimulating project that aims, also through innovative formats such as experiential events in Italy and abroad, social campaigns, events in the territory, workshops, to bring young people closer to the wine culture of Monferrato with a fresh and inclusive approach, making Barbera d’Asti a contemporary symbol of quality, tradition and fun.

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