Once again, wine is demonized, in the crosshairs of the European Union. A stigma campaign is underway in which it is directly stated that alcohol causes breast cancer.
Federdoc and Efow – the European Federation of Geographical Indication Wines – express concern about the content of the signage displayed during the European Alcohol Awareness Week 2024, which opened Dec. 3 in the European Parliament building.
I posters displayed at the European Parliament and visible until the end of the initiative, depict a bottle of wine whose label contains ingredients not used in wine products, such as ethanol, as they are not allowed and covered by current regulations. In addition, to promote the campaign, the image of Caravaggio’s “Bacchus” used precisely by the Ministry of Food Sovereignty last Vinitaly to represent the link that exists in our country between wine and culture was reproduced on the same label.
“It is not acceptable that a communication campaign, financed by the European Union and the WHO European Regional Office, offers consumers such misleading communication about the wine product, representing it as the fruit of ingredients not allowed by European regulations. – Federdoc president Giangiacomo Gallarati Scotti Bonaldi comments – Ihe wine sector, moreover, represents to date the only sector, among alcoholic beverages, that – at the European level – has equipped itself with labeling rules on ingredients, calories and nutritional values precisely in order to inform consumers correctly and to demonstrate its strong transparency of the quality and wholesomeness of its products.”
It would seem clear that, once again, wine is in the crosshairs, overwhelmed by a campaign of stigmatization now without limits or reason.
A campaign in the opposite direction to the VITÆVINO Declaration, a European campaign for the protection of wine culture and conviviality promoted by the sector’s representative organizations CEEV, CEVI, COPA-COGECA and EFOW, relaunched in Italy by the sector’s national associations. Read the article:
Italian wine industry launches the VITÆVINO Declaration – DoctorWine
