Nino Franco

Primo Franco is the lord of Prosecco. It was he, in fact, who gave a modern approach to the family business, founded by his grandfather in 1919 (he lavishly celebrated his centennial), focusing on the glera grape and the terroir of Valdobbiadene. A graduate of the Conegliano Veneto school, full of enthusiasm, since the 1970s he devoted himself to developing production activities in the company and sales activities abroad, winning palates all over the world.